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  • The Timeline of an over-planning Procrastinator Explaining Yourself was the name of Scott Stowell's class, one of my favorites from my MFAD experience. His project asked us to make a real inforgraphic of something "not just an assortment of hipster mustaches". Managing a relationship with time is a constant in grad school. A graphic that represented my ever-shifting timelines, was revealing—like infographics should be.     2013 Graphic Design, Illustration, Information Architecture
  • Bundle Bundle is a weekly snack delivery service for planning, expecting and nursing moms. Each delivery comes with an assortment of nutrient-rich, verdant, mindfully selected goods, such as prepared treats by local food makers, farm fresh produce, dairy, and meats, and with ingredients to make three recipes. Bundle is a community, learning-through-eating system and a call to action for a better food system that is designed specifically for nature’s most important nurturer—Mom.
         2013 Branding, Creative Direction, Entrepreneurship
  • Family Map For Stephan Sameister's class "Can Design Touch Someone's Heart", I compiled a graphic of the family genealogy my grandfather had been collecting on individual sheets for 70 years. The final graphic spans 12 generations that visually connect across branches of the tree with bands of color, and has the names of over 200 family members.     2011 Graphic Design
  • Asana Yoga Mat For Allan Chochinov's MFAD class "Design in 3D" he asked us to do ethnographic research of an acquaintance, and design a product that they have been waiting for. Aftr attending yoga classes with my subject, we'd find ourselves chatting in the steam room about her insecurities in the postures and the order of the yogic primary series. I designed her this mat, which shows all of the postures in order. A perfect tool for class and personal practice at home.
        2011 Product Design
  • Last Resort Self Defense Tagger Pepper spray is cumbersome, not to mention the more assertive members of the self-defense family. Yet, there are few city-dwellers who haven’t, at some point felt threatened. The Last Resort pepper spray necklace is made of spent bullet casings, turning the symbol of violence into a means of empowerment. The spray contained inside of each Last Resort is a unique signature color to tag attackers, and give a signature marking for authorities to track. The signature fashion symbol of Last Resort is the unified first line of defense.
    (Photograph by Kathleen Fitzgerald)         2012 Industrial Design, Jewelry Design
  • Redux When branding the sustainable residential contractor redux I was inspired by the cradle-to-cradle philosophy, which manifested into a mark playing off the recognizability of the recycling symbol. Work designed as a Senior Designer with Ripe.     2007 Branding, Print Design
  • Michael Bierut Poster Created for a School of Visual Arts lecture with Michael Bierut at Pentagram.     2012 Graphic Design
  • SPIN Marketing In order to launch their new Washington DC location with buzz befitting a PR agency, the Baltimore base SPIN got an invite iterally of it’s namesake. The internal disk is spun to reveal a skyline spanning from the Bay into the Beltway and back. Work designed as a Senior Designer with Ripe.     2012 Print Design
  • Attackerman When Spencer Ackerman, Wired journalist, approached me to design his blog, he wanted something that spoke to his punk roots and military subject matter. The rebellious feel of the blog reflects Ackerman's tongue-in-cheek commentary on national security and his own indie interests.     2012 Web Design
  • Art of Peace Foundation The Art of Peace Foundation demanded eye catching design for launch during the Olympics in China. Scope included brand, stationery and packaging that includes a poster, which folds from the cover - to be hung as em emblem of unity. Work designed as a Senior Designer with Ripe.     2008 Branding, Print Design, Package Design
  • Mend Tours Mend Tours brings big-hearted travelers to learn first-hand about areas that have experienced disaster. A Mend journey would be healing not only to the affected community but to the of traveler. Each experience will be curated with a balance of learning trips, community involvement, volunteering and relaxing in local establishments. Mend tourists will have a single guide for their trip, giving them an intimate connection. After a Mend Tour, travelers will use the Mend Tour web site to keep track of new trips and stay in touch with previously visited communities.     2012 Entrepreneurship, Interaction Design, Web Design
  • Alembic Cocktail Catering Alembic Cocktail Catering was looking for something vintage, which flourished into a brand inspired by antique spirit labels, even down to an embossed emulation of a wax seal. My work on the project included brand, stationery and postcards. Work designed as a Senior Designer with Ripe.     2012 Branding, Print Design
  • Gavin Paul Something hand-crafted was perfectly suited for this music journalist's site. As an umbrella for all of Gavin's articles, the site reflects the folio aesthetic. Illustrations both drawing and inspired by Julia Ciaccio, are used to add an intimate setting. As pages on the site are clicked, they with shuffle horizontally.     2012 Web Design
  • Etcetera In Milton Glaser's MFA class "Design and Intention", he challenged us to pitch a restaurant concept approaching the problem through the senses of food lovers. I came back to the class with the concept of a restaurant/café, of which there are few in the Brooklyn Height's area of New York. Here are the menus that served as a visual filter for the restaurant.     2011 Branding, Print Design
  • 42° Catering The gourmet company 42° Catering desired a modern and desired a modern and simple brand overhaul...     2012 Branding, Print Design
  • Annie Axelrod Consulting Annie Axelrod Consulting is a business strategy consulting firm that wanted a refined brand. The identity distilled down to a simple juxtaposition of elegant typography on Curious Touch paper. Another sense to experience the design. Work designed as a Senior Designer with Ripe.     2009 Branding, Print Design
  • Brick-Stainable Brickstainable is an annual competition promoting the sustainability of brick material through an architecture
    competition. Scope included brand collaboration, two promotional pieces and the awards for all winning entries.         2010 Branding, Product Design, Print Design
  • Ted's Bulletin The DC hit restaurant, Ted’s Bulletin beckoned a brand and menu as nostalgic as their food. The result was a mark inspired by vintage signage, and the complete production newspaper with menu articles as promotional piece. Work designed as a Senior Designer with Ripe.
        2009 Illustration, Print Design, Web Design
  • Agraria Farmers & Fishers Restaurant Being a farm-fresh restaurant on the Georgetown Waterfront, were intrinsic to the Agraria brand. In comes the nature plus, design. Work designed as a Senior Designer with Ripe.     2012 Web Design, Print Design
  • Diane Gordy Interiors Diane Gordy Interiors services high end clientele, so I created
    a brand that beckoned high fashion through elegant type and
    a brand-staple pattern. I also designed the website and an ad
    series that ran in the New Yorker and Architectural Digest.         2012 Web Design, Branding, Advertising
  • Sauca The food truck Sauca serves global street foods. The brand follows the travels of a foodie, a composition of materials, a handwritten typeface, and earth tones. Scope included, stationery, postcards, the truck wrap and menu boards, web and menus. Work designed as a Senior Designer with Ripe.     2010 Interaction Design, Print Design
  • ACLU Softball Team The Congressional Softball league is all but a Washington DC institution. Creating a logo for the American Civil Liberties Union's softball team was both fun and something seriously (fun).     2009 Illustration
  • Floorspace Floorspace is a modular floor wholesale company. The brand, and identity reflect the nature of the industry through a painstakingly detailed illustration that radiates from the back-center of the letterhead. Work done as Senior Designer at Ripe.     2007 Branding, Print Design
  • Matchbox Vintage Pizza Bistro The legendary pizza joint Matchbox sought a fresh look for both their stationery and their website. Simple typographical design on a 100% post consumer paper stock merged contemporary and rustic, much like the locations.     2010 Web Design, Print Design
  • What Goes into Getting a Hot Dog Puzzle How would you communicate the purchasing of a hot dog without words? This was the prompt from Scott Stowell for his MFAD course "Explaining Yourself". As a designer I was drawn to designing for children, an audience that may need pre-literate communication. My illustrations bow to a classic children's book style. The unexpected layer of the puzzle speaks to the hot dog's origin, a reality that is hard to swallow as an adult.     2012 Illustration, Toy Design
All works & copy; Maryam Seifi 2012.
Please do not reproduce without the expressed written consent of Maryam Seifi.